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Setting the stage for the greatest pickup
game ever played.
Product strategy and design for Nike Soccer.
03-B-01
When's the last time a
teenager ever did anything
alone? The answer is never.
So the Nike Soccer App
was made to help players
connect with their crew, set
up games and take on the
world—from New York to
London, Rio and Tokyo.
We led a collaborative
design process with Nike's
internal team, partners
and players, to define the
feature set for the app. A
working prototype was built
in one day and improved
through ongoing user
testing everywhere.
The result was one of the
biggest digital product
launches in the history of
Nike and most popular new
platforms since Nike+. With
5,000,000+ downloads, a
4+ star user rating, and
more than 550,000 people
playing every day.
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