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LAWSON+BOLECEK

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The journey to a
whole new customer
journey. Mapping
and experience
design for NewRelic.

03-F-01

New Relic makes one of
the best application
performance monitoring
platforms around. Helping
development teams find
problems and figure out
solutions by being able to
see what's going on.

We helped apply the same
thinking to New Relic's
customer experience.
Mapping the journey and
making everything visible,
from the perspective of
solving customer problems,
not selling software.

The best part? With ten
new steps and three new
channels, New Relic's new
customer experience ended
up selling a lot of software.
Growing revenue by 50%
in a year and doubling the
value of the company.

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