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03-C
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One to one to
everyone. Helping
Nike become the
most empowering
brand in the world.
03-C-01
More than 100 people in a
big house in San Francisco
on Alamo Square. Taking
part in an immersive three
day experience. Part event
and part design sprint. The
mission? Create a new direct
to consumer playbook and
the future of Nike digital.
Thankfully we had help from
people like Megan Smith,
former VP of Google X, Matt
Mullenweg, the creator of
WordPress, John Batelle,
founder of Wired Magazine
and Gavin Newsom, who
wrote a book about
empowering citizens.
It would be the beginning of
Nike's Direct to Consumer
Offense. A big shift for the
company that saw direct
revenue grow from 15% to
40% of sales and from $6.6
billion to $18.73 billion by
2022. One one to one
customer after another.
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