When it comes to changing the world, sometimes not doing things is even better than doing them.
03-E-01
Like not doing the same
thing you did yesterday, not
making milk from animals
or not making milk from
plants that tastes like plants.
Instead, NotMilk's made from
an all new combination of
plant based ingredients.
So it sips, blends, stirs and
does everything else you'd
expect regular milk to do.
Without the whole being not
good for the planet part. We
helped NotCo come up with
this not philosophy and bring
it to life across the US.
From the streets of NYC to
Chi-Town, Miami, LA and
San Francisco. 1,000's of
executions, a not for money
coffee tour, a co-lab with
Shake Shack, Not Rewards
and more. Inspiring people to
do less than ever before.
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In life, it's usually what you do that people
notice. Not doing something is a missed
opportunity. But making milk from other
animals? That's an opportunity we’re okay
with missing. Wasting mountains of water
growing nuts? We'd rather not. Trying to
make oats taste like milk? We'd prefer not
to. If we were a regular company all this
not doing would really get in the way. But
we're not. Because we don’t make milk.
We make NotMilk. The first plant based
milk that actually tastes like milk. We are
The Not Company. How about not?
03-E-02
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