Development of a new gaming concept for Nike. Featuring the Air Max 2090. Set in the year 2090.
03-A-01
Nike changed the game
with the world's first ever air
cushioning technology.
Made visible with the Air
Max 1 and elevated with the
90, 97, 270 and 720. Air Max
represents the future of
footwear at Nike.
The Air Max 2090 carries
this tradition even further. Re
-imagining the Air Max 90,
100 years later. So Nike asked
us to explore new ways of
thinking about connected
retail that were just as far
ahead of their time.
The result was a new
gaming concept for the
Air Max 2090, taking place
in the year 2090. Part video-
game, part retail experience,
with exclusive gear and
limited edition colorways.
This is one of the characters.
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